Deltamodel

The concept of the Ansoff Matrix is based on the idea to categorize product portfolios into meaningful categories. Based on these categories strategies for the further development of the portfolios can be identified, in particular the (further) development of growth strategies. In addition, the Ansoff Matrix can be used to analyze retrospectively which growth strategies have been used implicitly or explicitly in the past. In this way, the strategies of different companies can be compared with regard to the expected and actual results in the implementation of the chosen strategies.

The idea behind Porter’s five forces is based on the insight that the factors influencing a company’s business model fall into five categories, the five forces.

Namely the influences through:

1. the suppliers that are necessary with their respective services for the business model
2. new business models that could jeopardize the company’s business
3. Products that are suitable for replacing the company’s products
4. other market participants and the corresponding competitive pressure and
5. for certain the buyers and customers of the company’s products.

Typically, experts on enterprise architecture can be characterized by three approaches to the topic. Therefore, in the first step, I recommend that the architect among you reflect which of the three approaches most closely matches your personal methodological approach. For those of you in the business, I recommend that you make yourself aware which of the three approaches most closely matches the current approach in your business.

This video is the second part of the video series “Introduction to Enterprise Architecture”.

The series consists of the following episodes:

1. What is an Architecture?
2. What is an Enterprise Architecture?
3. Which benefits are provided by using Enterprise Architecture?
4. Which benefits are provided by using Enterprise Architecture Frameworks?

The major motivation for using Enterprise Architecture Frameworks is certainly the desire of all actors in the company and across all phases of architecture development and use, to generate the greatest possible added value while at the same time minimizing costs by using good practice. One of the questions you may find familiar in this context is whether the added value of implementing the concept of Enterprise Architecture is large and sustainable enough to justify the effort involved.